The client envisioned a website and branding that spoke to building owners as they are his sole clients. I created branding with the blue building which he provided. I first researched all branding within the construction and building industry in Canada to get a feel for the industry. I found a strong construction-based typeface called Obrazec that blended well with the provided icon. In the latter stages, the client requested Canada be added to the Turbonet name for SEO purposes.