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Saucy Shaka

Industry: Hot Sauce Company

Role: Branding, Packaging Design, Print Materials

Team: Jamie Geche logo

Overview:

Saucy Shaka is a hot sauce company based in Maui, Hawaii. The hot sauces are homemade and include only the freshest and most organic ingredients. I was given the task of creating a brand guide for the client to choose from and once approved, I would develop the packaging of their three flavours: Hot Hawaiian, Spicy Wahine and Da Spicy Green. I researched the hot sauce business globally and central to Hawaii and developed a brand guide to suit them.

Saucy Shaka

Industry: Hot Sauce Company
Role: Branding, Packaging Design, Print Materials
Team: Jamie Geche logo
Overview:

Saucy Shaka is a hot sauce company based in Maui, Hawaii. The hot sauces are homemade and include only the freshest and most organic ingredients. I was given the task of creating a brand guide for the client to choose from and once approved, I would develop the packaging of their three flavours: Hot Hawaiian, Spicy Wahine and Da Spicy Green. I researched the hot sauce business globally and central to Hawaii and developed a brand guide to suit them.

Saucy Shaka

Industry: Hot Sauce Company
Role: Branding, Packaging Design, Print Materials
Team: Jamie Geche logo
Overview

Saucy Shaka is a hot sauce company based in Maui, Hawaii. The hot sauces are homemade and include only the freshest and most organic ingredients. I was given the task of creating a brand guide for the client to choose from and once approved, I would develop the packaging of their three flavours: Hot Hawaiian, Spicy Wahine and Da Spicy Green. I researched the hot sauce business globally and central to Hawaii and developed a brand guide to suit them.

Saucy Shaka

Industry:
Hot Sauce
Company
Role:
Branding,
Packaging Design,
Print Materials
Team:
Jamie Geche logo
Overview

Saucy Shaka is a hot sauce company based in Maui, Hawaii. The hot sauces are homemade and include only the freshest and most organic ingredients. I was given the task of creating a brand guide for the client to choose from and once approved, I would develop the packaging of their three flavours: Hot Hawaiian, Spicy Wahine and Da Spicy Green. I researched the hot sauce business globally and central to Hawaii and developed a brand guide to suit them.

The Process

I first researched all hot packaging globally and regionally within Hawaii to get a feel for the industry. I then crafted three logos that had a Hawaii flair but kept up with its competition. See my design notes for more details.

Hot Sauce Research Packaging
Hot Sauces
In-depth Hot Sauce Research

I noticed most global brands had engaging typography, were graphic-centric and many used gradients in their designs.

Saucy Shaka Brand Guide Branding Option 1
Branding Design
Version One

I drew inspiration from the Los Calientes brand with a think typeface and accompnaying shadow.

Saucy Shaka Brand Guide Branding Option 2
Branding Design
Version Two

This design was more a traditional look with a serif typeface similar to the Crystal Hot Sauce.

Saucy Shaka Brand Guide Branding Option 3
Branding Design
Version Three

Saucy Shaka Brand Guide Design Notes for Client
Branding Design
Design Notes for the Client

    The Process

    I first researched all hot packaging globally and regionally within Hawaii to get a feel for the industry. I then crafted three logos that had a Hawaii flair but kept up with its competition. See my design notes for more details.

    Hot Sauce Research Packaging
    Hot Sauces
    In-depth Research
    Saucy Shaka Brand Guide Branding Option 1
    Branding Design
    Version One
    Saucy Shaka Brand Guide Branding Option 2
    Branding Design
    Version Two
    Saucy Shaka Brand Guide Branding Option 3
    Branding Design
    Version Three
    Saucy Shaka Brand Guide Design Notes
    Branding Design
    Design Notes for the Client

      The Assets

       With my knowledge of packaging through my packaging design course at OCAD University, I created three packaging designs for their three flavours. I also crafted corporate letterhead, business cards, and t-shirt merchandise and icons/favicons for online marketing. The Shaka was a focal point with this project as it is a staple of Hawaii. The ‘Shaka’ sign means ‘hang loose’ in Hawaii.

      Saucy Shaka Hot Hawaiian Hot Sauce Packaging
      Saucy Shaka Spicy Wahine Hot Sauce Packaging
      Saucy Shaka Da Spicy Green Hot Sauce Packaging
        Saucy Shaka Hot Sauce Mockup
        Saucy Shaka Corporate Business Materials - Business Cards, Letterhead
        Saucy Shaka t-shirt merchandise black
        Saucy Shaka t-shirt merchandise yellow
          Saucy Shaka icons/favicons shaka sign and Hawaiian flower

          The Assets

          With my knowledge of packaging through my packaging design course at OCAD University, I created three packaging designs for their three flavours. I also crafted corporate letterhead, business cards, and t-shirt merchandise and icons/favicons for online marketing. The Shaka was a focal point with this project as it is a staple of Hawaii. The ‘Shaka’ sign means ‘hang loose’ in Hawaii.

          Saucy Shaka Hot Hawaiian Hot Sauce Packaging
          Saucy Shaka Spicy Wahine Hot Sauce Packaging
          Saucy Shaka Da Spicy Green Hot Sauce Packaging
            Saucy Shaka Hot Sauce Mockup
            Saucy Shaka Corporate Business Materials - Business Cards, Letterhead
            Saucy Shaka t-shirt merchandise black
            Saucy Shaka t-shirt merchandise yellow
              Saucy Shaka icons/favicons shaka sign and Hawaiian flower

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