Case Study Sure Catch

Sure Catch

Industry: Fishing Rod Company

Role: Branding, Packaging Design, Print Materials

Team:

Overview:

Sure Catch is a fishing rod manufacturer based in Alberta, BC. The client brands fishing rods and lures for consumers in Alberta. I was given the task of creating branding for the client and I would develop fishing rod and lure graphics for their products. I researched the Canadian fishing rod industry in length and developed branding that suited the company.

The Process

Sure Catch

Industry: Fishing Rod Company

Role: Branding, Packaging Design, Print Materials

Team:

Overview:

The Process

Sure Catch

Industry: Fishing Rod Company

Role: Branding, Packaging Design, Print Materials

Team:

Overview

Sure Catch

Industry:

Fishing Rod
Company

Role:

Branding,
Packaging Design,
Print Materials

Team:

Overview

The Process

I first researched all fishing rod companies within Canada to get a feel for the industry. I then crafted branding for the client that had a Canadian, retro theme and also rivaled its competition.

Fishing Company Research

In-depth Fishing Rod Research

I noticed most fishing brands had unqiue typography, centered about fish and many used a circular design in their branding.

Branding Design for Sure Catch

A Unique, Retro Design for Sure Catch’s Brand

The Process

I first researched all fishing rod companies within Canada to get a feel for the industry. I then crafted branding for the client that had a Canadian, retro theme and also rivaled its competition.

Fishing Company Research

In-depth Fishing Rod Research

I noticed most fishing brands had unqiue typography, centered about fish and many used a circular design in their branding.

Branding Design for Sure Catch

A Unique, Retro Design for Sure Catch’s Brand

The Assets

After the client was happy with the branding, I crafted a mockup for the fishing rods and lures.Lastly, I created designs for the company’s letterhead and business cards. The branding should stand the test of time with its unique design.

Saucy Shaka icons/favicons shaka sign and Hawaiian flower

The Assets

After the client was happy with the branding, I crafted a mockup for the fishing rods and lures. Lastly, I created designs for the company’s letterhead and business cards. The branding should stand the test of time with its unique design.