Saucy Shaka
Industry: Hot Sauce Company
Role: Branding, Packaging Design, Print Materials
Team: ![Jamie Geche logo](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Overview:
Saucy Shaka is a hot sauce company based in Maui, Hawaii. The hot sauces are homemade and include only the freshest and most organic ingredients. I was given the task of creating a brand guide for the client to choose from and once approved, I would develop the packaging of their three flavours: Hot Hawaiian, Spicy Wahine and Da Spicy Green. I researched the hot sauce business globally and central to Hawaii and developed a brand guide to suit them.
Saucy Shaka
Saucy Shaka is a hot sauce company based in Maui, Hawaii. The hot sauces are homemade and include only the freshest and most organic ingredients. I was given the task of creating a brand guide for the client to choose from and once approved, I would develop the packaging of their three flavours: Hot Hawaiian, Spicy Wahine and Da Spicy Green. I researched the hot sauce business globally and central to Hawaii and developed a brand guide to suit them.
Saucy Shaka
Saucy Shaka is a hot sauce company based in Maui, Hawaii. The hot sauces are homemade and include only the freshest and most organic ingredients. I was given the task of creating a brand guide for the client to choose from and once approved, I would develop the packaging of their three flavours: Hot Hawaiian, Spicy Wahine and Da Spicy Green. I researched the hot sauce business globally and central to Hawaii and developed a brand guide to suit them.
Saucy Shaka
Company
Packaging Design,
Print Materials
Saucy Shaka is a hot sauce company based in Maui, Hawaii. The hot sauces are homemade and include only the freshest and most organic ingredients. I was given the task of creating a brand guide for the client to choose from and once approved, I would develop the packaging of their three flavours: Hot Hawaiian, Spicy Wahine and Da Spicy Green. I researched the hot sauce business globally and central to Hawaii and developed a brand guide to suit them.
The Process
I first researched all hot packaging globally and regionally within Hawaii to get a feel for the industry. I then crafted three logos that had a Hawaii flair but kept up with its competition. See my design notes for more details.
![Hot Sauce Research Packaging](/wp-content/themes/yootheme/cache/42/Hot_Sauces-425c76af.png)
I noticed most global brands had engaging typography, were graphic-centric and many used gradients in their designs.
I drew inspiration from the Los Calientes brand with a think typeface and accompnaying shadow.
This design was more a traditional look with a serif typeface similar to the Crystal Hot Sauce.
The Process
I first researched all hot packaging globally and regionally within Hawaii to get a feel for the industry. I then crafted three logos that had a Hawaii flair but kept up with its competition. See my design notes for more details.
![Hot Sauce Research Packaging](/wp-content/themes/yootheme/cache/42/Hot_Sauces-425c76af.png)
The Assets
With my knowledge of packaging through my packaging design course at OCAD University, I created three packaging designs for their three flavours. I also crafted corporate letterhead, business cards, and t-shirt merchandise and icons/favicons for online marketing. The Shaka was a focal point with this project as it is a staple of Hawaii. The ‘Shaka’ sign means ‘hang loose’ in Hawaii.
![Saucy Shaka Hot Sauce Mockup](/wp-content/themes/yootheme/cache/d9/Saucy_Shaka_Bottle-d966da86.png)
![Saucy Shaka Corporate Business Materials - Business Cards, Letterhead](/wp-content/themes/yootheme/cache/ef/SS_Cards-efbccb16.png)
![Saucy Shaka t-shirt merchandise black](/wp-content/themes/yootheme/cache/c6/SS_Shirt_Dark_1-c652b2d0.png)
![Saucy Shaka t-shirt merchandise yellow](/wp-content/themes/yootheme/cache/9b/SS_Tshirt-9b4fbb53.png)
The Assets
With my knowledge of packaging through my packaging design course at OCAD University, I created three packaging designs for their three flavours. I also crafted corporate letterhead, business cards, and t-shirt merchandise and icons/favicons for online marketing. The Shaka was a focal point with this project as it is a staple of Hawaii. The ‘Shaka’ sign means ‘hang loose’ in Hawaii.
![Saucy Shaka Hot Sauce Mockup](/wp-content/themes/yootheme/cache/d9/Saucy_Shaka_Bottle-d966da86.png)
![Saucy Shaka Corporate Business Materials - Business Cards, Letterhead](/wp-content/themes/yootheme/cache/ef/SS_Cards-efbccb16.png)
![Saucy Shaka t-shirt merchandise black](/wp-content/themes/yootheme/cache/c6/SS_Shirt_Dark_1-c652b2d0.png)
![Saucy Shaka t-shirt merchandise yellow](/wp-content/themes/yootheme/cache/9b/SS_Tshirt-9b4fbb53.png)